What Is CV Rebranding and Why Is It Important in Job Searching?

To get ahead of the game, you should create a winning job search strategy and a critical part of that should be a CV rebrand.

You’ve been submitting job applications for some time now and it feels like you’re no closer to landing an interview, the rejection fatigue is crippling you and your morale is at an all-time low.

Searching for a new job is challenging and if not planned and managed effectively can take up unsustainable amounts of your time.

A well-structured job search strategy is a key factor in securing your ideal job.

To get ahead of the game, you should create a winning job search strategy and a critical part of that should be a CV rebrand.

When it comes to developing an interview worthy CV, rebranding is a key tactic to ensuring that you stand out from the crowd.

A professionally written targeted CV that differentiates you from your competitors and highlights the unique value that you bring to employers, is a key factor in increasing the odds of securing an interview offer.

What is CV Rebranding?

So, what do we mean by the term CV Rebranding? In short, this simply means making changes to your original CV for positions that you wish to apply for or tailoring it towards a specific sector to ensure your CV closely matches the essential criteria laid out in the job advertisement.

Why is CV rebranding critical?

If you’re applying for a Sales Executive position but submitting your outdated hospitality CV clearly the key requirements for these roles aren’t unlikely to match, meaning it’s less likely that you will be selected for the next stage of the recruitment process.

Each CV you submit should be customised for the position that you are applying for to maximise your interview offer potential.

Here are my top six tips for freshening up and rebranding your CV.

1. Include the job target title at the top of your CV

2. Freshen up your CV by placing it onto a professional template

3. Rebrand your personal profile, ensuring its current and relevant

4. Include a link to your LinkedIn professional profile

5. Rebrand the bullet points in your skills summary making them sector relevant

6. Rebrand your career summary by including key achievements/accomplishment to demonstrate the impact you’ve had in previous roles.

It’s worth remembering that most recruiters will use software to filter CVs dependant on whether they match key criteria for the job. So before submitting your application, make sure you have done all you can to positively influence the outcome and give a good representation of yourself.